About us

A specialist food distributor, based in Johannesburg

Foodroute JHB is a wholesale distributor and importer of Italian and specialty food products. We supply food businesses — restaurants, pizzerias, delis, caterers, hotels and retailers — rather than selling to the public.

The team behind Foodroute has decades of experience in restaurants and hospitality itself. From owning and managing franchises to now importing and supplying stores across the country with our friends.

We're more than a food distributor, we understand how each ingredient is made, how it should taste and where it comes from.

We help our clients make informed choices that elevate their offerings. As our partners grow, we grow with them—adapting, evolving, and ensuring they always have what they need to succeed.

We are Foodroute. Experts in taste. Your partner in food.

While Foodroute carries a large list of products, we deliberately concentrate on the Italian and specialty pantry: the pasta, tomato, cheese, cured meat, oil and flour lines that our client's menu is actually built around, including the ones that are harder to source locally.

Get in touch today and meat the team to partner with.

Grazie!

Become a Foodroute customer

Open a wholesale account and get trade pricing across the full range. Tell us about your business and we'll be in touch.